In the last issue of Rapidfire Bullets, we spoke about utilising your web presence to boost your customer relations and re-energise your brand to your customer base. This issue of Minute in Marketing, we’re looking at a couple of things you can also do with your website that will potentially help cut down costs, and continue to keep your website up-to-date with all of your latest information.

Rapidfire has been helping customers change over their old HTML websites that need constant updating by a programmer, or someone with programming skills, or even worse, are left to just sit with the same old stale information for years on end. We don’t all have these magical big budgets to have a web developer and web designer keep our online information up-to-date. Many small to medium companies also like to provide their own information, to keep the one-on-one interaction between company and client relevant and informative, as your business grows and changes.

One way we’ve been helping customers do this is to provide an editable website. Rapidfire offers a redesign of your existing site, or a simple format change over, from your existing HTML site, to a Site that you are able to edit yourself. With some simple training from one of our specialist client trainers, the program is easy to use, and gives our clients the best satisfaction of updating their own website on a monthly, weekly or even daily basis.

Rapidfire editable websites give clients the ability to easily update their blogs, latest news, send newsletters from within the site, and of course update all of the content on each of the page with a click of a button. The sites work in the same manner as your normal HTML website, and can include all of the same elements of an existing site, such as flash animation, music and video files, and even online shopping. Best of all is, of course, that the price of your website upkeep is kept to the minimum.

Of course, Rapidfire can still update your HTML websites and provides competitive website design and development, but if you’re concerned about rising costs and wanting to stay in control and update your own website, a Rapidfire editable website is the best way to go.

If you’d like some more information, please don’t hesitate to call the Marketing team on 1800 779 296. Stay tuned, next issue we’ll delve into the ever important Search Engine Optimisation, or in layman’s terms.. getting your site up into Google.

That’s you’re minute in marketing.

Have a good week!

Amy